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Recent Newsletter Posts

How to Brief Creators Without Killing Their Creativity (or Your Results)
Aug 26, 2025

How to Brief Creators Without Killing Their Creativity (or Your Results)

Jessie Healy
Jessie Healy
What Meta's Q2 Results Mean For Your Business
Aug 21, 2025

What Meta's Q2 Results Mean For Your Business

Jessie Healy
Jessie Healy
11 Ad Types That Are Crushing It In August
Aug 12, 2025

11 Ad Types That Are Crushing It In August

Jessie Healy
Jessie Healy
📉 Why I Changed My Mind About Attribution Tools (And What I Use Instead)
Aug 04, 2025

📉 Why I Changed My Mind About Attribution Tools (And What I Use Instead)

Jessie Healy
Jessie Healy
How to Spy on Your Agency
Jul 28, 2025

How to Spy on Your Agency

Jessie Healy
Jessie Healy
Is it time to bring your Ads in-house?
Jul 21, 2025

Is it time to bring your Ads in-house?

Jessie Healy
Jessie Healy
Meta’s Two New Optimisation Updates: Game-Changer or Just More Noise?
Jul 14, 2025

Meta’s Two New Optimisation Updates: Game-Changer or Just More Noise?

Jessie Healy
Jessie Healy
This ad strategy feels like cheating (but it’s 100% legit)
Jul 08, 2025

This ad strategy feels like cheating (but it’s 100% legit)

Jessie Healy
Jessie Healy
Why Most Google Brand Spend Is Waste And What To Do Instead
Jun 26, 2025

Why Most Google Brand Spend Is Waste And What To Do Instead

Hard Earned Lessons from $100M+ in Ad Spend feat. Colin Slattery

An agency horror story
Jun 20, 2025

An agency horror story

Jessie Healy
Jessie Healy
We Need to Talk About Your ROAS
Jun 09, 2025

We Need to Talk About Your ROAS

Jessie Healy
Jessie Healy
Ad Creative Research Tools You Need To Know
Jun 04, 2025

Ad Creative Research Tools You Need To Know

Jessie Healy
Jessie Healy
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