Hey {{ First Name | Founder }},
I have good news and bad news. I am about to tell you about an ad format that converts like crazy.
It might only take you five minutes to film.
But the ‘bad news’ is - it needs to star you - the founder.
Its the one you have been putting off.
You know the one. Where you talk to camera, explain your product, maybe stumble over your words a bit.
You're waiting for better lighting. A script. A proper setup.
Stop waiting.
Get filming. This format WORKS.
Why?
Right now, it feels like every brand on Meta is running AI-generated copy, AI images, hyper-polished studio content. It all looks the same. It all gets scrolled past.
Then a real human shows up slightly awkward, genuinely passionate, talking straight to camera about why they built their product and people stop.
Because real is how people still want to connect. It’s what they trust.
Hear directly from a founder in the Ecomm Rockets community who recently achieved a big win with this strategy.
February ROAS? 5.26. From founder-led video. No agency, no studio.
Your story is the one thing AI cannot replicate. Use it.
Go film the cringy video. It works. 👊
I created a board of founder videos if you want some inspiration, just hit reply and I will shoot it over to you!
x,
Jessie
P.S. if you're curious about my Ecomm Rockets community and want direct access to my brains and advice then book a quick chat here - promise I don't bite ha! https://calendly.com/jessiehealy/coffee_with_jessie
