It's not all about Black Friday

Author

Jessie Healy
November 27, 2025

Hey Founder,

Hey friend,

I hope Black Friday is going great.
I am here with a simple reminder that one of the biggest revenue windows of the entire year: the two weeks immediately after BFCM when everyone is buying gifts.

The good news is - you don’t need brand-new creative.
You just need to reframe your best-performing ads with gifting angles.

Here’s how to do it fast:

1. Start With Your Winning Ads

Take your top performers from the year, strongest hooks, strongest proof points, strongest scroll-stoppers. These ads already have data behind them.
Now tweak the angle to answer one question:

“Who is this the perfect gift for?”

Examples:

  • “Perfect gift for the sister who has everything.”

  • “For the friend who’s impossible to shop for.”

  • “For the dad who never buys himself anything.”

Be specific. Generic “great gift” messaging doesn’t convert.

2. Add Gifting Context

Not a full reshoot — just small edits:

  • Add a gifting intro hook

  • Add a “holiday-ready” overlay

  • Show unboxing shots

  • Add a creator line like: “I bought this for my mum and…”

  • Include delivery cut-off dates early and often

Your goal is to help people imagine giving the product, not just using it.

3. Build a Fast Gifting Ad Stack

You only need 3–5 variations:

  • One problem-aware hook

  • One “perfect for ___” angle

  • One UGC testimonial framed as a gift

  • One simple unboxing

  • One bundle/gift-set focused ad

YOu can even launch them now alongside your BF ads so they start to gain some traction.

4. Steal Ideas From What’s Already Working

I’ve put together a board of the strongest gifting ads across categories so you can swipe angles, hooks, and formats:

Use it to get 20 ideas in 10 minutes.

Your post-Black-Friday revenue depends far more on your gifting messaging than your discounting.
Don’t miss the window.

x

Jessie