How to Beat the Tariffs with Lower Meta Ad Costs

Hey Founder,

With Trump’s tariffs 😵‍💫 likely to jack up your landed costs, the pressure on your margins is even more intense. That’s why now—more than ever—you need your ad spend working as hard as possible.

So I’m dropping a value-packed podcast episode for you today. It's the audio from a live webinar I hosted a few months ago with two absolute experts:

– Sarah Levenger, who specializes in emotional and psychographic creative that converts

– Phoenix Ha, founder of AdBeacon, breaking down tracking, attribution, and the data you can actually trust

And of course, I’m in there too, walking through what’s working in Meta ads right now—campaign structure, targeting shifts, scaling techniques, and the hacks I use with 7- to 9-figure brands to boost efficiency without killing performance.

📈 Here’s a taste of what we cover:

1. The right (and wrong) way to lower your CPM

2. Why “broad is best” for Meta targeting in 2025

3. The deadly mistake of over-trusting platform data—and what to do instead

4. A four-type creative framework to break out of the “rinse and repeat” ad trap

5. Attribution lies, first-party truth, and how to read your ad data like a pro

6. If Meta ad costs have you sweating, you can’t afford not to listen to this.

   
   🎧 Listen now → https://www.ecommerceimpactpodcast.com/

Or open directly on Apple or Spotify

Let’s make every ad dollar count—because you shouldn’t have to choose between paying Meta or protecting your margins.

To your growth,

Jessie

P.S. We also dropped some killer freebies during the episode, including a CAC calculator and an ad psychographics guide. Listen to the end or reply back and I will hook you up!