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From Stuck to Scaling: How Rebecca Took Control and 5X’d Her Revenue in 12 Weeks

Author

Jessie Healy
May 22, 2025

Let me introduce you to Rebecca Davidson — founder of Doez Sleep, a new supplement brand helping tired people finally get the rest they need.

But before things took off, Rebecca was feeling pretty stuck.

She’d already launched a supplement brand once before — with an agency on board — and barely made any sales. That experience left her second-guessing everything: Was it the product? The agency? Her? She had no idea. What she did know was that she didn’t want to make the same mistakes twice.

So when she was ready to scale her second supplement brand, Doez Sleep, she joined my coaching programme - Ecomm Rockets.

Here’s what happened next:

In just 12 weeks, Rebecca:

  • 🚀 5X’d her revenue

  • 📊 Got crystal clear on her numbers (finally understanding what a profitable CAC looked like)

  • 🎯 Took over her own Meta ads using our framework — and started seeing sales roll in from day one

What changed?
My team and I worked with Rebecca to:

  • Build a simple, clear model to track profitability and CAC

  • Teach her how to make creative that actually converts

  • Give her the tools and support to run (and scale) her own ads — without relying on an agency she couldn’t assess

Now, not only does Rebecca have a thriving ecommerce business — she also has clarity.

Clarity on the numbers.
Clarity on what’s working.
And a plan to scale, backed by a system she fully understands — plus expert support whenever she needs to push her results further.

If you wish you had someone to help you do the same - it all starts with a chat.

Cheers,

Jessie