Everything You Need To Know From Meta's Q3 Earnings Announcement

Hey Founder,

Meta released their Q4 earnings last month and here's everything you need to know as an eComm business.

1. Meta made a tonne more money vs last year (again) 26%

2. They did this by serving more ads 14%, at a higher cost 10% more

3. Meta flagged potential upcoming regulation that will affect personalised ads, reducing algorithm signal

What it means - we continue to see ad costs accelerate at a higher pace than we can realistically increase prices on our products.

So this means it's more expensive to acquire customers, period.

The only way to combat this is better marketing and better products.

It gets harder over time, not easier.

Make sure you have the right team fighting in your corner.

I have assembled the absolute best team of coaches to help early-stage brands to crack the code on customer growth - and we are getting amazing results for the members of my small, hands-on group coaching programme Ecomm Rockets.

In 2026 I will take on 1-2 additional brands for full ad management. 

If you have big goal to scale up in 2026 - let’s chat.

I dont bite - but I do give you honest feedback on your marketing so far, drawn from 10+ years in eCommerce helping 100+ brands.

Here is a link to my calendly - let’s chat: https://calendly.com/jessiehealy/coffee_with_jessie 

x Jessie