Why I Sold My 7-Figure Agency (And What I’m Doing Now)

Hey Founder,

By now, I hope you are feeling festive, and perhaps starting to reflect on the year that’s been? I was doing some reflecting myself and wanted to share it with you!

Two years ago, from the outside looking in, everything seemed perfect.

• CEO and Founder of a 7-figure agency

• $100k months in revenue

• A team of 20 people

• Fancy logos and a shiny website

But behind the scenes? I was lonely, stressed, and unfulfilled.

I had moved to a small town and was working remotely. My team handled the day-to-day client relationships, and I was left to “be the CEO.”
On paper, it all looked great. In reality, I wasn’t doing the work I loved anymore.

Where It Went Wrong

Early in my agency days, we worked with early-stage eCommerce brands—the scrappy, ambitious ones just starting to scale. Brands that needed far more than “ad management”:

• Strategic positioning to stand out in crowded markets

• Landing page optimization to actually convert visitors

• Guidance on sourcing and shooting UGC content

• Hands-on help setting up email systems and flows

• Creative strategy that drove real growth

These were brands in the messy, uncertain early stages. They needed someone with deep, cross-channel experience. Someone to roll up their sleeves and help solve their hardest problems.

They needed me.

But with 30+ clients, I couldn’t give them that level of support anymore. I couldn’t clone myself with 10+ years of experience.

So, we pivoted to bigger, more established brands.

We built systems. A playbook. A team to deliver the work.

And I became “a CEO.”

The Problem?

I wasn’t in the trenches anymore. I wasn’t working with the scrappy brands I loved. I wasn’t solving the big, hairy, creative problems that light me up.

And that’s when I knew: something had to change.

So, I sold the agency.

What I’m Doing Now

Today, I’m back where I belong—helping early-stage eCommerce brands crack the toughest puzzle: hitting their first $100k month.

I’ve built a team of world-class coaches who live and breathe this work, all of them have their own agencies or courses, and all of them love the challenge of cracking growth for early stage brands.

Together, we support 25 eComm brands inside my program:

• Daily hands-on support tailored to your business

• Real strategies to move past underperforming agencies

• A proven roadmap to scale sustainably, without burning out

We guide you every step of the way—because this stage of growth demands that kind of care and attention.

Why This Matters

If you’re an early-stage eCommerce founder, you’ve probably felt it:

• Agencies promising the moon but delivering little

• Confusion about where to invest your limited time and money

• The frustration of knowing your product is great, but your growth feels stuck

I get it. This stage is tough. It’s also the most exciting.

You don’t need another cookie-cutter agency. You need hands-on expertise from people who’ve been there—who understand the details that make or break your growth.

That’s what we do.

If you’re ready to approach growth differently, let’s figure it out together.

You can just reply - or book a call in one of the few slots left this year in my calendar: Here is a link to my calendly where you can book a call at a time that works: https://calendly.com/jessiehealy/coffee_with_jessie
Bonus: If you book before the end of the year, I’ll lock in 2024 pricing for you.

Let’s make this the year you hit $100k months.

X Jessie