This ad strategy feels like cheating (but it’s 100% legit)

Hey Founder,

This might just be the cheat-code for running ads in 2025. If you haven’t tested creator White-Listing on Meta - you could be missing out on a big boost to your ROAS.

💡 What Is Creator Whitelisting?

Whitelisting means running paid ads from a creator’s profile instead of your brand’s page.

So instead of seeing the ad come from “@YourBrand,” it might come from a founder, an influencer, or even a niche content page — but you still control the targeting, budget, and creative.

Why does this work?

• It looks native — not like an ad

• It leverages the trust and personality of a real person

• It gets stronger engagement and often lower CPMs

• It plays better with Meta’s sequence learning algorithm

If you’ve ever seen an ad and thought, “Wait, is this an ad or a video from someone I follow?” — that’s the power of whitelisting.

Types of Whitelisting — From Easy to Advanced

Let’s talk about how to implement this — even if you’re not ready to work with big creators yet.

✅ Easiest: Use Your Founder Page

If you’re a founder who appears in content (or is willing to), the simplest option is to run ads from your own profile.

Create a business page for your founder brand and use it as the ad handle instead of your brand’s page.

It builds trust, creates a personal connection, and feels more like a recommendation than a sales pitch.

Works great for:

• Wellness brands

• Beauty/fashion founders

• Brands where education, passion, or story matters

⚡ Easy-ish: Create a Generic Themed Page

Another option: Create a page that’s not explicitly tied to your brand — something like “Makeup for Millennials,” “Sustainable Style Tips,” or “Hunting Hacks.”

You use this page to run native-feeling UGC or advice-style content that features your product.

It’s faster than managing a creator and more native than your brand account.

Bonus: You control the tone and content 100%.

🎥 Harder: Partner With Real Creators

This is where the magic really happens — but it’s also where things get more complex.

Find creators who already have an engaged following and a style that fits your brand. Pay them to:

1. Create content - to a specific brief

2. Whitelist their Instagram or Facebook page, giving you access to run ads from their handle

You still control the ads and targeting — but they appear from the creator’s profile.

These ads often outperform brand creatives 3–5x because they carry the weight of personal trust and relevance.

💰 How to Pay Creators (And What to Watch Out For)

If the creator has a strong following or proven ad performance, they’ll likely charge for whitelisting access.

The most common structure?
Pay a percentage of ad spend behind their content — usually around 5%.

This aligns their incentive with yours: if the content scales, they benefit too.

Important:

• Make sure this % fits your margin

• Adjust your ROAS targets accordingly

• Track the performance of whitelisted ads separately

You are essentially paying a premium for the extra endorsement that running this from their page gives your brand — and when it works, it scales fast.

🎯 Final Word

If your Meta ads have hit a plateau… whitelisting might be your secret weapon.

It builds trust.
It boosts engagement.
And it gives you access to the most native-feeling ad format available right now.

Let me know if you have tried this!

x

Jessie

ps. if you need help on how to get this done - this is something I help brands with all the time in my growth accellerator. The first step is to hop on a call and see if you are a fit!

I am in Europe at the moment so if you are on a Euro time zone - now is your chance to nab a time to chat!

https://calendly.com/jessiehealy/coffee_with_jessie