Steal the creative strategy that grew my client by 73% in one year

Hey Founder,

I recently consulted for a brand that grew by 73% in just one year, and the secret behind that growth? Creative strategy.

Here’s the exact creative process I used, which you can implement in your e-commerce brand:

Step 1: Start with Research

Before we do anything, we dive deep into interviews, surveys, reviews, and competitor analysis. This foundational research helps us understand exactly what drives customer behavior.

AI can be a huge help here with analysing your reviews and survey data - making it much quicker than you might think to get really concrete insights.

Step 2: Identify Psychological Motivators / Mass Desires

From the research, I develop hypotheses about the key psychological motivators behind why customers buy.

Every ad we create ties back to a hypothesis how the product satisfies these "mass desires" or unmet needs.

Once we start testing ads we then track whether we were right about that ‘reason to buy’ and which ones are resonating most strongly.

Step 3: Test Relentlessly

We test 50+ pieces of UGC (user-generated content) per month.

Each creative is tagged and tracked against a specific creator, allowing us to evaluate their performance as one dimension.

Step 4: Creative Reporting

Each week, we break down the performance of every ad: the creator, the motivator, the style, the length, etc. We use tools like Atria to analyze against key metrics and our benchmarks like:

• Hook rate: 25%+

• CTR: 0.8–1%

• Hold rate: 8–10%

Step 5: Shape Future Strategy

We organize insights from all creative into five categories:

• Top performers

• Underperformers

• Winning creative types

• Promising concepts

• Successful angles/hooks

This analysis directly informs what should drive our next campaign.

Want to apply this to your brand? Start testing more creative, more often and test diverse creators, angles, motivators and styles - and be rigorous in tracking motivators behind each one.

You’ll see the difference in performance and be able to unlock a tonne more scale.

Want me to help you implement this system? I teach this and much more inside my eComm Growth Accelerator.

Want to know more? Book a free strategy call and get actionable tip you can implement straight away: Here is a link to my calendly where you can book a call at a time that works.

Have a great week!

Jessie